The snowstorms that hit Texas earlier this month left thousands and thousands with out warmth, energy and water. That included Kaitlyn Pham and her boyfriend, Jordan. That they had no energy of their Houston residence for 3 days.
However proper earlier than their energy went out, they obtained an electronic mail from their energy firm with the topic “URGENT”. The e-mail learn: “We advise our members to right away swap to a different supplier, as unprecedented worth surges are forecasted.”
Kaitlyn and her boyfriend had been busy making ready for the storm, in order that they caught with their firm. However after they obtained their invoice, they wished they’d listened to that electronic mail. It was larger than they ever dreamed it might get.
What’s on the coronary heart of the difficulty? Economics after all. On the present, we discuss to Kaitlyn and Joshua Rhodes, a researcher with the Webber Vitality Group with the College of Texas at Austin, to clarify what occurred, and why it occurred.