Valentine’s Day: the worldwide day of romance, goodies, “the place is that this going” conversations, and unattainable restaurant reservations. Besides Valentine’s Day 2021 goes to be just a little totally different than common. With many locations nonetheless in lockdown and economies reeling from the results of the pandemic, a number of companies have been hit arduous.
With commerce networks spanning continents and a enterprise mannequin reliant on massive occasions like weddings, the flower trade was hit particularly arduous throughout 2020. Costs plummeted in March, and The Netherlands’ flower public sale homes started curbing provide from its growers. However then, over the summer season, costs began choosing up once more at the moment are even increased than earlier than the pandemic! What’s been happening?
We discuss to Michel van Schie of Royal FloraHolland to elucidate these worth shifts on this tumultuous yr for the flower trade.